The company is engaged in the retail sale of baby and toddler products. It was incorporated in January of 2010. The registered head office of the company is located in Munich, Germany. The company is one of the leading pure-play online retailers specializing in baby and toddler products in Europe. With approximately 100,000 products and around 1,000 brands, it offers one of the most comprehensive ranges for baby and children products via its shop, windeln.de. The company's products encompass the whole range from diapers and baby food, children’s furniture, toys and clothing to baby monitors and car seats.
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