This company, based in the United States, is engaged in the production and distribution of home appliances and related products worldwide. It was founded by Frederick, Louis, and Emory Upton in 1911. It conducts business from its registered head office located in Benton Harbor, Michigan.The company is the world's leading manufacturer and marketer of major home appliances, with more than 70 manufacturing and technology research centers around the world. What truly distinguishes the company is its commitment to building strong brands and a loyal consumer base. Around the globe, its customers trust the company to make their lives easier. Everything it does contributes to building unmatched levels of loyalty to its brands through lifelong relationships with its customers. The company's brands include Whirlpool, KitchenAid, Roper, Estate, Gladiator, Inglis, Acros, Supermatic, Crolls, Bauknecht, Ignis, Laden, KIC, Brastern, Consul, Eslabon de Lujo, Embraco, and Raybo. Its affiliated-owned brands are Narcissus, SMC, and TVS. These brands are primarily marketed to the United States, Canada, Mexico, Europe, the Middle East, Africa, Asia Pacific, Brazil, Argentina, Chile, other markets of the Southern Cone, China, and India. The company's manufacturing sites are located in the United States, Mexico, Canada, Brazil, Italy, Slovakia, Argentina, Chile, France, South Africa, Germany, Sweden, Poland, China, India, and Hong Kong.
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