This company is a passenger airline that provides scheduled air transportation in the United States. It was founded in 1971 by Rollin King and Herb Kelleher. The company is headquartered in Dallas, Texas, United States.The company is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. It strives to ensure that it has the safest, most efficient fleet in the world by preparing for its future with a comprehensive fleet-modernization program. As of 2012, the company operates more than 550 Boeing 737 aircraft among 72 cities. The company operates more than 3,300 flights a day coast to coast, and is the largest U.S. carrier based on domestic passengers boarded as of March 2011, as measured by the U.S. Department of Transportation. In November 2010, the company was listed as one of the Top 50 Companies Recognized as Leaders in Corporate Social Responsibility by the Boston College Center for Corporate Citizenship and Reputation Institute.
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