The company is engaged in the design, research and development, production, and marketing of tires and related products in Italy and internationally. It was founded in 1872 by old engineer Giovanni Battista Pirelli, and has its registered head office located in Milan, Italy.The company operates in two segments: Consumer and Industrial. The Consumer segment offers tires for motor vehicles, sports utility vehicles, light commercial vehicles, and motorbikes. The Industrial segment provides tires for buses, heavy trucks, and agricultural machinery. The company also produces steelcord used in the production of radial tires. In addition, it is involved in the market and sale of emissions control devices; and renewable energy business. Further, the company is active in the real estate, in which it invests in funds and companies that engage in identifying, acquiring, developing, and managing commercial and residential real estate portfolios. The company has operations in Spain, the United Kingdom, Argentina, Peru and Australia.
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