PERNOD RICARD
France (FR)
Rating OpenCorporation: 33.4 su 100
Ranking 2023: 362 su 602 aziende
Classificazione NACE primaria e secondaria:
• Manufacture of wine from grape (1102)
• Distilling, rectifying and blending of spirits (1101)
Descrizione dell'azienda
The company, based in Paris, France, is a producer and distributor of spirits and wines. Incorporated in 1939, it is one of the world's largest spirits firms, with operations in Europe, North America, Central and South America, and the Asia-Pacific region.The company markets a globally recognized portfolio of brands, including Pernod, Pastis 51, Aberlour whisky, Havana Club, Martell, and Zubrowka vodka. It derives 23 perent of its revenues from overseas markets, and the company operates three manufacturing plants across France. In its home country, its products are marketed through two distribution channels. The off-trade channel, which includes up to 10,000 hypermarkets and supermarkets, contributes 64 percent of the company's total sales volumes. The company has the second-largest sales force in this sector of any French spirits company, with approximately 80 staff members responsible for organizing sales promotions and providing distributors with specific services such as special in-store promotional events or the latest information on the spirits market.The company has a decentralized structure that is divided between brand owner subsidiaries, such as Ricard, Irish Distillers and Chivas Brothers, which produce and develop marketing strategies for the brands, and regional distribution subsidiaries, such as Pernod Ricard Europe, which implement marketing strategies and distribute local brands.
Questionario OpenCorporation
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