This company, with its registered head office in Stockholm, Sweden, is primarily engaged in the development, manufacture and wholesale of a range of interiors for kitchens, bathrooms and storage solutions. The company was formed in 1996 by Industri Kapital through a buy-out from STORA. The company is Europe's leading kitchen interiors company. Its business units manufacture and sell kitchen brands in various markets through their own kitchen studios and franchised showrooms. The company markets its products under several brand names, including A la Carte, C.P. Hart, Ewe-FM, Gower, HTH, Gor Det Selv, Hygena, Interior Solutions, Invita, Magnet, Magnet Trade, Marbodal, Marlin, Myresjokok, Netto Keittiot, Norema,, Novart Oy, Opti Fit, Parma, Petra, Poggen Pohl, Pronorm, Sigdal, and Uno Form. The company aims to continue growing, both by enhancing efficiency and making acquisitions. Its strategy rests on four cornerstones: decentralised responsibility for profitability, multi-brand and multi-channel distribution, profitable growth, and low product cost. The company is also active in Austria, Germany and the United Kingdom.
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