The company is engaged in the manufacture and sale of packaged food products, consisting principally of beverages, cheese, snacks, convenient meals and various packaged grocery products. It was formed in the year 1989 when Philip Morris Companies combined Kraft, Inc. and General Foods Corp. Its registered main headquarters is located in Deerfield, Illinois, U.S.A. The company is the largest food company in the United States. It operates in two segments: Kraft North America Commercial and Kraft International Commercial. It has operations in 72 countries and sells its products in more than 155 countries. The company has 159 manufacturing and processing facilities worldwide. In North America, it has 67 facilities, and outside of North America there are 92 facilities located in 41 countries. The company operates in the United States, Canada, Europe, Latin America, Asia Pacific, the Middle East, and Africa. The company's brands span five consumer sectors: snacks, which primarily includes cookies, crackers, salted snacks and confectionery; beverages, which primarily includes coffee, aseptic juice drinks and powdered beverages; cheese and dairy, which primarily includes natural, process and cream cheeses; grocery, which primarily includes ready-to-eat cereals, enhancers and desserts; and convenient meals, which primarily includes frozen pizza, packaged dinners, lunch combinations and processed meats. The beverage brands under North America Beverages include Maxwell House, General Foods International, Starbucks, Yuban, Sanka, and Nabob. Brands under North America Cheese & Food service include Kraft and Cracker Barrel natural cheeses; Philadelphia cream cheese; Kraft, Velveeta and Cheez Whiz process cheeses; Kraft grated cheeses and Polly-O cheese. North America Convenient Meals's brands include DiGiorno, Tombstone, Jack's, Delissio and California Pizza Kitchen frozen pizzas; Lunchables lunch combinations; and Oscar Mayer and Louis Rich cold cuts. The grocery brands under North America Convenient Meals are Back to Nature crackers, cookies, cereals and macaroni & cheese dinners. The company's strategy is to rewire the organization for growth, reframe Kraft's categories, exploit Kraft's sales capabilities and to drive down costs without compromising quality.
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