The company is engaged in brewing and selling of beer and beverages. It was established in June of 1863, and was founded by Gerard Adriaan Heineken. The company has a registered head office based in Amsterdam, Netherlands.The company is recognized as the largest producer of cider. The company also offers beer, soft drinks, and other beverages. The company provides its products through distributors and breweries under the Heineken, Desperados, Dos Equis, Sol, Tecate, Zlaty Bazant, Zywiec, Anchor, Cristal, Tiger, Bulmer's, and Strongbow Gold brands. The company also markets regional and domestic brands such as Cruzcampo, Amstel, Birra Moretti, Foster's, Kingfischer, Newcastle Brown Ale, Primus, Sagres, Strongbow, Tiger, Zywiec, Ochota and Star.The company operates in Europe, the Americas, Africa, the Middle East and the Asia Pacific. The company's goal is to grow the business in a sustainable and consistent manner, while constantly improving profitability for sustainable growth as a broad market leader and for segment leadership.
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