The company, based in the United States, operates as an online retailer in North America and internationally. It was established in 1994 and has its registered head office located in Seattle, Washington.The company operates retail Web sites, including amazon.com and amazon.ca. It opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. It seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. The company and other sellers offer millions of unique new, refurbished and used items in categories such as books; movies, music & games; digital downloads; electronics & computers; home & garden; toys, kids & baby; grocery; apparel, shoes & jewelry; health & beauty; sports & outdoors; and tools, auto & industrial. Amazon Web Services provides its developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the number one bestselling product across the millions of items sold on Amazon.
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