This is company is primarily engaged in the design, development, production and marketing of a broad range of athletic and sports lifestyle products. It offers its products through three main brands: Adidas, Reebok and TaylorMade-Adidas Golf. Its products include footwear, apparel and hardware, such as bags and balls, golf clubs and accessories, as well as Maxfli golf balls. Incorporated in 1949, it was formerly known as Adidas-Salomon AG. The company's head office is located in Herzogenaurach, Bavaria, Germany.The company strives to be an honest, committed and innovative business, one which is authentic and is inspired by, and passionate about sport. It also strives to be the global leader in the sporting goods industry with sports brands built on a passion for competition and a sporting lifestyle.The company has partnerships with the Mexican Football Federation (FMF) and other football federations. It is active in the United States, Canada, Mexico, Republic of Panama, Argentina, Brazil, the United Arab Emirates, South Africa, South Korea, China, Japan, Australia, Norway, Denmark, Sweden, Italy, Spain, Turkey, Poland, the Czech Republic, Russia, France, the Netherlands, the United Kingdom, Switzerland and Austria. The company has production facilities in Germany, China, France and the United States.
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