This company is primarily engaged in the manufacture of home appliances, powered devices for gardening and forestry, and commercial appliances. The origins of the company can be traced back to the introduction of the vacuum cleaner, the invention of the absorption refrigerator and a marketing genius named Axel Wenner-Gren. The company has a registered office located in Stockholm, Sweden.It is a world leading producer of appliances and equipment for kitchen and cleaning. The company is also one of the largest producers in the world of similar equipment for professional users. In addition, it is the market leader in many of the individual product categories in which it competes.It is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, and cookers sold under esteemed brands, such as Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire. Its indoor products comprise operations in appliances and floor care products, as well as the professional operations in food-service equipment and laundry equipment.Its master brands include Electrolux, Arthur Martin-Electrolux, Rex-Electrolux, Juno-Electrolux, Electrolux-Chef, Electrolux-Dishlex, Electrolux-Kelvinator, Zanussi-Electrolux, AEG-Electrolux, and Electrolux Professional. National consumer brands include Elektro Helios, Eureka, Frigidaire, Faure, Gibson, Husqvarna, Kelvinator, Marijnen, Progress, Rosenlew, Simpson, Tornado, Tricity Bendix, Volta, Voss-Electrolux, Westinghouse, Zanker, Zanussi, and Zoppas. Special brands include Electrolux Professional, Dito-Electrolux, Molteni, and Zanussi Professional.It has leading market positions in white goods and floor-care products in both Europe and North America. The company is the leading white-goods producer in Australia, and has substantial market shares in this product category in Brazil and India, as well as significant market presence in China. It is one of the largest producers in the world of equipment for professional cooking and washing.Its mission is to be the world leader in profitably marketing innovative product and service solutions to real problems, thereby making the personal and professional lives of its customers easier and more enjoyable.
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