Below is the information acquired on SWEDISH MATCH AB, which is not yet included in our research perimeter.

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Last update 31 March 2022

Description of economic activities

Manufacture of tobacco products (NACE2 1200)

This company develops, manufactures and sells market-leading brands in product areas snus and snuff, other tobacco products (US mass market cigars and chewing tobacco), and lights. The registered head office of the company is located in Stockholm, Sweden. The company was founded in 1917.The company aims to be the global smokefree leader, to leverage strong platforms and maximize long term profitability in other tobacco products, and continue operational excellence in lights products. The company operates in three main product areas - snus and snuff, Other tobacco products (mass market cigars and chewing tobacco), and Lights (matches and lighters). The company's production units are located in Brazil, Bulgaria, the Dominican Republic, the Netherlands, the Philippines, Sweden, and the United States.The company holds a leading position in the Nordic snus market and the snuff market in South Africa. It is also one of the major players in the growing value price snuff segment in North America. Its major brands include General, Ettan, Catch, Grovsnus, Goteborgs Rape, Timber Wolf, Longhorn, and Taxi.The company is one of the world's second largest producer and distributor of cigars and cigarillos. It has a leading position in the US market for premium cigars. Its major brands include Macanudo, Partagas, Punch, Hoyo de Monterrey, Cohiba, La Gloria Cubana, Don Tomas, Helix, Hajenius, Oud Kampen, White Own, Garcia y Vega, Bellman, Hofnar, La Paz, Willem II, and Justus van Maurik.On the other hand, the company is the largest player in the United States market for chewing tobacco. Its major brands include Red Man, Southern Pride, Granger Select, and J.D's Blend. The company is also one of the world's largest producers of pipe tobacco. Its major brands include Borkum Riff, Half and Half, Best Blend, Boxer, Black & White, Greve Gilbert Hamiltons blandning, and Nineteen O'Four. In addition, the company has a strong position in a number of markets for matches with brands, including Solstickan, Swan, Three Stars, England's Glory, Redheads, Fiat Lux, Cricket, and Poppell.

  • Sweden (SE)
  • Company type: Corporate
  • Parent company: N/A
  • Chief Executive Officer (CEO): Mr Eric Conny Karlsson
  • CEO Total remuneration: 243.665,783
  • Website:

Financial data

Number of employees


Revenue 1






1 numbers are in millions

  • RepRisk Indicator (last month):  25

Social dialog

  • Transnational Corporate Agreement (TCA): N/A
  • Global Framework Agreement (GFA): N/A
  • Societas Europaea (SE): N/A
  • Bangladesh Accord: N/A

European Works Councils

Standards and certifications

  • Global Compact: N/A
  • CDP (Carbon Disclosure Project): N/A
  • Modern Slavery Statement: N/A
  • Transparency Index: N/A
  • SA8000 Social Accountability: N/A
  • Integrated report: N/A
  • ISO26000: N/A
  • OECD Guidelines:
  • Social Development Goals (SDGs): N/A

Global Reporting Initiative certification

  • Global Reporting Initiative standards: N/A
  • Global Reporting Initiative GRI G4: N/A

Other company declarations

  • Corporate Social Responsability:
  • Accessibility: N/A

Other resources


  • Training policy: N/A
  • Policy to protect the right to health and safety in the workplaces where the company operates: N/A
  • Policy to protect the right to health and safety in the workplaces in the supply chain: N/A
  • Diversity policy: N/A

Universal declarations

Declarations and treaties recognised by the country where the company has its registered office

  • Universal Declaration of Human Rights:
  • European Convention on Human Rights (ECHR):
  • Charter of Fundamental Rights of CDFL Workers (Strasbourg Charter 1989):
  • Charter of Fundamental Rights of the European Union EU CFR (Nice Charter 2000):
  • Treaty on the Functioning of the European Union TFEU:
  • Registered office in an OECD country:
  • ILO C029 - Forced Labour Convention, 1930 (No. 29):
  • ILO C087 - Freedom of Association and Protection of the Right to Organise Convention, 1948 (No. 87):
  • ILO C098 - Right to Organise and Collective Bargaining Convention, 1949 (No. 98):
  • ILO C100 - Equal Remuneration Convention, 1951 (No. 100):
  • ILO C105 - Abolition of Forced Labour Convention, 1957 (No. 105):
  • ILO C111 - Discrimination (Employment and Occupation) Convention, 1958 (No. 111):
  • ILO C138 - Minimum Age Convention, 1973 (No. 138):
  • ILO C182 - Worst Forms of Child Labour Convention, 1999 (No. 182):

Directives applied in the company offices in EU 27

  • D. 80/987/EEC:
  • D. 89/391/EEC:
  • D. 98/59/EC:
  • D. 2000/43/EC:
  • D. 2000/78/EC:
  • D. 2001/23/EC:
  • Council D. 2001/86/EC:
  • D. 2002/14/EC:
  • D. 2002/73/EC:
  • Council D. 2003/72/EC:
  • EP and Council D. 2005/56/EC:
  • D. 2009/38/EC:
  • D. 2004/25/EC:
  • D. 2011/35/EU:

Presence in main rankings

  • Global 100 Most Sustainable Corporations: N/A
  • Global CSR Rep Trak 100: N/A
  • BrandZ Top 100 Most Valuable US Brands: N/A
  • The Worlds Best Multinational Workplaces: N/A
  • The Gartner Supply Chain Top 25: N/A
  • The Worlds Most Innovative Companies: N/A
  • The Diversity Inc Top 50 Companies: N/A
  • Best Global Websites: N/A
  • Green Ranking Global Top 500: N/A
  • Green Ranking Global Top 100: N/A

Reference trade unions